Anlatsin is a platform
that everyone can talk about their story.
Video content platform where everyone can talk about their experiences at university or work. And also it's a creation and management platform for companies—an easy, agile & cost-effective way of generating video content with employees.
Users and content
Responsible for and mentored the design and research team. User experience design, wireframes, visual design, interactive prototypes, and aiding the team of developers with the ownership of the product.
Our primary role was simple: change how companies interact, organize and manage the content submitted by their employees with a proposed design solution and validation.
Conducted extensive assessments into general user behaviors and shifted my focus to visual over written content; research results showed that 70% of students and users did not want to read written content but instead wanted to consume video content where they listened and moved on.
Evaluated and identified solutions for clients’ needs; supported companies in defining brand awareness and in finding employees and interns via career fairs at universities, etc.; centered efforts on how we can improve the latter points through essential content creation.
We interviewed our users and companies and identified different problem statements to define these problems.
What did we want to achieve?
We started looking for solutions for reducing companies' production load and increasing the rates of involving more companies in the platform.
In a day, anlatsin production team was shooting max 6-7 people in a given time. This production cost decreases the revenue to the company side and increases costs for client companies. And also, it was time-consuming to set up an environment in the client's buildings and shoot people there. This would also increase the nervousness of the company's employees. Rather than giving information on how they achieved their roles, which university they went to, etc., they had difficulty speaking when their other colleagues went by.
Therefore, we needed more precise, cost-effective, and more than 6-7 people could tell about their experiences.
Generate employer branding content easily
Reduce time spent on video production
Create talent acquisition-focused web pages
Decrease the number of interviews for the companies
Minimize the turnover rate
Create employer branding insights with precise data analysis
During the recruitment process of the PepsiCo Internship Program, 94% of the final candidates were the ones who watched videos on anlatsin.
Vodafone started to use employee videos to promote New Graduate Program, which resulted in 2.5 times higher applications.
Garanti BBVA moves offline new graduate orientation day online during the pandemic by using employee-generated videos on anlatsin.
METRO Cash & Carry started to use employee-generated videos on social media accounts, which resulted in 4 times higher engagement.
Huawei included employee-generated videos to interview invitation e-mails and reduced the duration of the first interviews 15 minutes.
Promote global career opportunities in 9 countries with 5 different languages with anlatsin's employee-generated videos.